After waiting 10 weeks for my Empire subscription to arrive, I sent them the following email today, I will keep you posted on any response I get from them.
Hi there,
Being a bit of a geek and a giant movie fan, I’ve been reading Empire for years, loving both its candid reviews and tongue in cheek style.
On the 4th of July I received an email from Cineworld, as a holder of one of their Unlimited cards (told you, big movie geek) I was being offered a chance to receive a free copy of Empire, news that played both to my eternal cinematic lust and my stereotypical Scottish thriftiness.
I called the number provided (0845 286 3171) completely hiding my eagerness, I coolly asked the operator to take my details and send me my free copy. The operator, like an angel of generosity, instinctively sensed my glee at such an offer and presented me the chance to subscribe to the magazine, not at RRP, oh no, she seduced me with the bargain of the first 3 issues only costing me £1. £1???? That doesn’t even get you a double cheeseburger in McDonalds! How could I possibly refuse?
Wiping the drool from my phone and taking a seat before my legs gave way; I confessed my bank details to this saint. At this point, I was gone, lost in my fantasies of receiving Empire subscriber only covers, reading my issues knowing I had a bargain, reading it before average Joe, no longer queuing at WH Smiths and buying their confectionery for “a pound today”. This was the world I was soon to live in.
Whilst in this idyllic state of mind, the operator seized another opportunity to take advantage of my innocence and offer me the same £1 offer for three issues of FHM (a magazine for boys to look at nearly naked ladies without their mum thinking it’s porn) at the age of 33 and without presences of mind, I shamefully admit, I accepted this offer too.
I came off the phone smiling, thinking my day had been incredibly productive, made a cup of tea, some toast and blackcurrant jam and sat enjoying them whilst watching Back to the Future, then went about my life, patiently waiting for my magazines to arrive.
Two weeks passed and nothing arrived at my home. The postman seemed as perplexed as I was about the problem, apparently he had received nothing from you to give to me (he’s a very happy chap, always whistling, which makes me trust him). So I decided to call the number again and speak to the virtuous worker that had sold me my dreams.
This time however, the operator I spoke to was no light of hope spreading her joy in my ear, instead it seemed, that in the time since our last chat, life had broken her. I could hear the pain of unpaid bills in her voice, feel her craving to make it through to her next cigarette break and smell the stains of broken dreams emanating from her pours. “Yeah, we’ve had a few people call up about that, it can take a few weeks, we can’t even check your details ‘cause it’s on a different system.”
Not wanting to cause this poor woman any further pressure in her day, I accepted her words as truth, thanked her for her time, hung up the phone and went (again) about my life, patiently waiting for the whistling postman to deliver my delights.
Time passed, the seasons changed but my letter box was never fed a meal of Empire or FHM. So today (14/9/2011), I decided to burden the operator once more. She was quick to reiterate that “we don’t keep your details here, but I could give you a number to call Bauer Media and you can see if they have your details”, a relief to us both that we would never need to speak again. I then called the number (08451204600) and spoke to Amy, who asked me my name and address and cheerily informed me that there was no record of me on the system. How could this woman be so happy that my dream world had just been consumed in to a black hole with her words?
Amy told me that these details could often take 8 weeks to transfer (as we are at 10 weeks since my initial phone call, I assumed her talent for mathematics may have been partly the reason for her occupation in a call centre and her mean spirited destroying of dreams) but did tell me if I subscribed today, I could get the first three issues for £1, but the free issues was no longer available. I didn’t want to show my weakness on the phone, so said I would call back another time, hung up the call, and cried.
Drying my eyes and nose with Kleenex balsam tissues (they have aloe vera in them to prevent drying your skin) I decided to look at your website, in the hope I could subscribe there without speaking to another cruel hearted operator. Although movies have taught me never to trust machines, on this occasion I was willing to believe they couldn’t be worse than the humans. I never dreamed I could be so wrong.
Not only does your online subscription not offer the £1 deal, but if I subscribe online I get a free game for something called an Xbox or a Playstation. I am a simple movie fan, I don’t know what these games are, but the names of the consoles lead me to conclude they can only be for pornographic purposes.
Why would a movie fan be seduced to subscribe by offering them games? Surely it would be a much more logical carrot for the donkey, if you offered a movie related bounty for their subscription?
Anyway, I just wanted to inform you of my experiences and thoughts on this process and how it has affected me emotionally. I hope to hear back from someone in your establishment with an explanation on why I have never received anything from you and why you don’t offer cinema related gifts for online subscribers.
Yours sincerely,
Chris Henry